A REVIEW OF MARKETING STRATEGIES TO IMPROVE SALES REVENUE OF SMALL RETAIL ENTERPRISES

Huijuan Zhang
Department of Finance and Economics, Shanxi Engineering Vocational College，Taiyuan,030009，Shanxi，China

Abstract:

Business to firm marketing is the practise of marketing items and services to another business with the purpose of using them. In comparison to corporate marketing to ultimate customers, this newly developing field has not garnered nearly as much attention. Whereas areas such as food packaging, chemicals, component parts, and capital equipment are areas where we, as consumers, do not tend to think about products in the same way, the appeal of everyday consumer goods such as soft drinks, automobiles, perfumes, and fashion clothing plays a more integral role in our everyday lives. This article investigates how to improve market tactics in order to boost sales at retail establishments, which is the subject of this study.