A comparative study of the impact of traditional business and e-commerce on consumer trust: keeping the righteousness and innovation

Xiuli Fu
Sanya Polytechnic vocational college, Sanya, Hainan, China, 572000

Abstract:

The said research paper involves a study of the impact of Electronic Commerce and traditional Business on consumer trust. The research study has highlighted the Management Information Systems, Finance and Accounting, Marketing and Computer Sciences of E-Commerce on Business. E-commerce is a way of conducting business over the Internet. Though it is a relatively new concept, it has the potential to alter the traditional form of economic activities. Already it affects such large sectors as communications, finance and retail trade and holds promises in areas such as education, health and government. The integration of Electronic Commerce and Business will bring a renaissance in marketing function. As it present opportunities to get close to the customer to bring the customer inside the company, to explore new product ideas and pretest them against real customers.

 

 Given the rapid growth and emerging trend of e-commerce have changed consumer preferences to buy online, this study analyzes the current Indian legal framework that protects online consumers’ interests. The significant findings are that a secure and reliable system is essential for e-business firms to work successfully; cash on delivery is the priority option for online shopping; website information and effective customer care services build a customer's trust. The new regulations are arguably strong enough to protect and safeguard online consumers' rights and boost India’s e-commerce growth

 

Along with the traditional business method ,E-commerce is also being used more and more in India .E-commerce means electronic commerce ,By using internet goods and services can be exchange very easily and convenient . Through E-commerce high growth of economy but also some challenges facing by e -commerce, which removing very soon. Provision has also been made for ecommerce in the consumer protection act 2019 so that consumers can get protection from any type of fraud that occurs through e-commerce.

 

Trust is a social and psychological phenomenon that is widely acknowledged as contributing to many forms of exchange, including e-commerce exchanges. Due to the international nature of e-commerce, it is likely that the influence of culture may extend to online consumers' trust responses.However, the phenomenon of trust and the process of its development in e-commerce transactions and relationships remain elusive in theory and practice and there is still a need for better conceptual trust definitions. Reviewing the trust literature in several academic fields should help to reach conceptual clarification and make it easier to compare and  communicate  results.  A major  objective  of  this  chapter  is  to  provide  a  synopsis  of different  conceptualizations  of  trust  and  to  analysethe  adequacy  of  these  different perspectives in order to conceptualize and define online trust.