Perspective on Entrepreneurial Bricolage: A Bibliometric Analysis and Literature Review

Yuan Wang
Chakrabongse Bhuvanarth International Institute for Interdisciplinary Studies, Rajamangala University of Technology Tawan-OK (RMUTTO), Thailand
Khunanan Sukpasjaroen
Chakrabongse Bhuvanarth International Institute for Interdisciplinary Studies, Rajamangala University of Technology Tawan-OK (RMUTTO), Thailand
Pajongsak Moudsong
Faculty of Business Administration for Society, Srinakharinwirot University, Thailand
Thitinan Chankoson
Faculty of Business Administration for Society, Srinakharinwirot University, Thailand

DOI:https://doi.org/10.5912/jcb1273

Abstract:

"Entrepreneurial Bricolage" is a term used to describe a phenomenon whereby an individual develops new ideas, products, or ventures which are the result of creative activities that may provide solutions to problems they have encountered in their daily lives. The purpose of this paper is to provide an analysis and literature review on "Entrepreneurial Bricolage". We will be discussing key perspectives on "Entrepreneurial Bricolage", including its definition and theoretical foundations. We will also discuss the significance of entrepreneurial bibliology and mixology as ways for individuals to prepare for the future by learning about different lifestyles and cultures. Future research needs to focus on how entrepreneurial bricolage affects the effects of object expansions, role uncertainty, and dynamic change.