Analysis of Rural Digital Inclusive Finance Innovation Model Under Internet Plus Agricultural and Rural Development

Jun Cai
Hebei Agricultural University, Baoding 071000, Hebei Province, China

Abstract:

With the development of science and technology, everything is interconnected. The convenience of Internet plus has increased the impetus for China's economic development, and rural agricultural economy is no exception. Among them, rural agricultural economy is where China's economic development lies, and it is the material for farmers and rural areas to achieve common prosperity. Its degree of development is an inevitable requirement for achieving the rural revitalization strategy. On the other hand, digital inclusive finance under Internet plus is an indispensable factor to promote the effective development of rural collective economy, which determines whether the rural agricultural economy can develop healthily and circularly. This paper starts from the current situation of rural agricultural economic development and financial services, and takes Internet plus as an opportunity to deeply analyze the problems in the development of rural agricultural economic and financial services, and finally proposes effective ways to optimize the financial innovation services of rural collective economy from different aspects.