The Role of Ecological Discourse in Shaping Public Perceptions of Biodiversity Conservation and Its Commercial Implications
Di Qi
Xiamen Institute of Technology, Xiamen, Fujian, 361021, China
DOI:https://doi.org/10.5912/jcb1808
Abstract:
This study investigates the role of ecological discourse in shaping public perceptions of biodiversity conservation, with a particular focus on its commercial relevance to the biotechnology sector. By analyzing the representation of ecological discourse in English-language media, the research establishes connections between ecological narratives and public engagement with biodiversity issues. Biodiversity is categorized into three key types, and tailored conservation strategies are proposed based on the interrelationship among different levels of the biodiversity system. The study further examines the processes and stakeholders involved in disseminating ecological discourse, highlighting the influence of cognitive perceptions on biodiversity conservation behaviors. Findings reveal that ecological discourse in the English media plays a pivotal role in guiding public opinion, with ecological topics featured in 80% of English video content and 65% of English books reflecting ecological consciousness. Additionally, the research demonstrates that ecological concepts significantly impact students' perceptions, contributing 60% to ecological awareness and 50% to participation in biodiversity conservation initiatives. The study underscores the potential for leveraging ecological discourse in media to drive commercial opportunities in biotechnology, promoting sustainable solutions aligned with biodiversity conservation efforts.