Exploring the Evolutionary Path of the Art and Culture Industry Value Chain through the Integration of Digital Health and Biotechnological Innovations
Bo Yu
School of Cultural Industry Management, Communication University of China, Beijing, 100024, China
DOI:https://doi.org/10.5912/jcb1821
Abstract:
This article examines the evolutionary path of the art and culture industry, focusing on the transformation of the value chain through the integration of digital health and biotechnological innovations. Initially, the study proposes the construction of an innovation ecosystem for the art industry based on ecological niches, drawing parallels between biological evolution and the development of the industry's value chain. The article then explores the impact of digital health technologies and products on the art and culture industry, highlighting the popularization and intelligence of digital art, the digitalization and functional extension of the cultural field, and the integration of digital art with health insurance. The research analyzes the changes brought about by these advancements, using the Tanhualin art industry as a case study. It investigates two aspects: the value chain of the painting art industry and the value chain of the art experience industry. The study assesses past, present, and future trends in performance evolution, finding that the painting industry's value chain producers perceive market value as the optimal growth trend, with a mean value of 3.85 points. Conversely, producers in the art experience value chain identify economic value as the best evolutionary development trend, with a mean value of 4.45 points. These findings underscore the significant potential of integrating digital health and biotechnological innovations to enhance the value chain in the art and culture industry, aligning with the Journal of Commercial Biotechnology's focus on the practical applications and commercialization of biotechnological advancements.