Evaluation of China's Media Convergence Policy: A PMC-Index Model Approach

Yijia Lan
School of Economics and Management, Communication University of China, Beijing 100024, Beijing, China
Wei Wei
School of Culture and Tourism, Jiangsu University of Technology, Changzhou 213001, Jiangsu, China
Zihan Zhou
School of Economics and Management, Communication University of China, Beijing 100024, Beijing, China
Shun Yao
School of Economics and Management, Communication University of China, Beijing 100024, Beijing, China

Abstract:

China's policies on media convergence are an overview of the country's media industry's experiences to date and serve as a roadmap for the sector's future development. In order to obtain a quantitative evaluation of China's media convergence policies, this study uses text mining, semantic network analysis, and the PMC-Index model on the 28 national media integration policies that have been released since 2013 as the research object. The study reveals that technology is a recurrent theme in media convergence, which has progressed from the level of infrastructure construction to that of innovative application; Overall, China's media convergence policies have performed well and have steadily improved in terms of their scientificity and comprehensiveness. The study concludes with suggestions for policy type, policy tools, and effectiveness level.