Yuhan Qiao
International Education College of Changchun University, Changchun, Jilin, 130022, China

DOI:https://doi.org/10.5912/jcb2503


Abstract:

This paper explores a healthy communication mode for Chinese language and culture based on bioinformatics within the new media environment. By leveraging bioinformatics approaches, such as data modeling, pattern recognition, and semantic analysis, the study establishes an innovative framework to analyze the motivations and behaviors of participants in Chinese language and culture dissemination activities. The research reveals that participation in activities designed to explore favorite aspects of Chinese language and culture accounts for the largest proportion of motivations, reaching 54.36%. Learning Chinese for education or workplace needs constitutes 26.96%, while participation aimed at improving personal proficiency in Chinese language and culture accounts for 14.32%. It can be concluded that the motivation to engage in such activities is primarily driven by interest in specific aspects of Chinese language and culture. Under the new media environment, integrating bioinformatics into the analysis and dissemination process provides a novel approach to understanding audience behavior and optimizing strategies for cultural communication. Strengthening the integration of new media and bioinformatics technologies offers a pathway for Chinese language and culture to overcome existing dissemination challenges and achieve sustainable development.