Research on the Path of Enterprise Digital Transformation Driven by Enterprise Big Data Application Innovation Under the Empowerment of Cloud Platform

Xianghong Sun
China Tobacco Jiang Xi Industrial Co., Ltd., Nanchang, Jiangxi, 330096, China
Guoping Liu
Ruian Boye Laser Application Technology Co., Ltd., Hangzhou, Zhejiang 310000, China
Tangmao Xie
Zhejiang Baoxin Technology Co., Ltd., Hangzhou, Zhejiang 310000, China.

Abstract:

 

Digital transformation has emerged as a core strategy for enterprises in the digital economy era, with synergistic innovation between cloud platforms and big data serving as a critical driving force. This study integrates the Technology-Organization-Environment (TOE) framework and dynamic capability theory to construct a theoretical model that elucidates how cloud platform-enabled big data application innovation drives enterprise digital transformation. A multi-case study approach is adopted to uncover the operational pathways. Key findings include: 1) Cloud platforms reduce technical barriers to big data adoption through three core capabilities—elastic computing power, data integration, and open ecosystems; 2) Big data application innovation facilitates business model upgrading via a three-phase process: "data insight ? process reengineering ? value creation"; 3) The digital transformation pathway follows a progressive logic of "technology adaptation ? organizational transformation ? ecosystem collaboration". The research provides a theoretical foundation and practical implications for optimizing enterprise digital transformation strategies.