Analysis of the Teaching Application of Digital Media Art Design Based on the Era of Convergent Media

Xin Luo
College of Arts, Jiangxi Teachers College, Yingtan 335000, Jiangxi, China
Yuan Li
College of Arts, Jiangxi Teachers College, Yingtan 335000, Jiangxi, China

Abstract:

With the deepening integration of new media platforms and traditional media platforms, communication studies have begun to enter the era of integrated media. In this context, the application of digital media art design teaching also needs to be combined with the new situation for innovation and thinking. By combing and introducing the basic research background, this study points out that there are some problems in the current teaching of digital media art design, such as the lack of teaching target content facing the era of financial media, the lack of a good development framework of industry, university and research, and the large proportion of theoretical content in teaching assessment. Then based on the interpersonal interaction response model, the paper analyzes the teacher-student cooperative game relationship in different scenarios, and puts forward the application path and optimization method of digital media art design teaching combined with the background of financial media