Analysis on the Impact of Cross border E-commerce Platform on Innovation and Entrepreneurship Management of Japanese speaking Second Foreign Language Students in Colleges and Universities in the Internet Era

Qianyu Lin
School of Foreign Languages, Sichuan University, Chengdu 610000, Sichuan Province, China
Yifan Zhang
School of Information Science and Engineering, Southeast University, Nanjing 210000, Jiangsu Province, China

Abstract:

With the advent of the Internet era, although China's international Internet commerce started late, it has a very broad development prospect in the market due to the large number of Internet users. At present, China strongly advocates college students to start their own business, how to use network technology to realize the innovation and entrepreneurship of trans-electronic business is a subject of great significance. At present, it is difficult for the employment of second foreign Japanese language students in China's colleges and universities, therefore, it is a very necessary task to use the international Internet business platform to cultivate the innovative entrepreneurial management level of second foreign Japanese language students. The development and current situation of the international Internet business platform is analyzed, and the advantages of innovation and entrepreneurship for second language Japanese language students in universities are analyzed. The paper also analyses the problems faced by university second language Japanese students in international Internet commerce and addresses these problems by constructing a new practical teaching system for international Internet commerce. The aim of this thesis is to explore the mechanism of the role of international Internet commerce platforms on the entrepreneurial management skills of university second-year Japanese students, and to provide a theoretical basis for further improving the innovative and entrepreneurial skills of second-year Japanese students.