Book Review: Getting to Plan B: Breaking through to a better business model

Issue  JCB, Volume 16, Number 2, 2010  Book Review 

Arlen D Meyers

DOI:https://doi.org/10.5912/jcb332


Abstract:

Getting to Plan B: Breaking through to a better business model

John Mullins and Randy Komisar

Harvard Business School Press, Boston, MA, 2009, hardback, 249pp.,

ISBN: 978-1422126691

Keywords:en ,

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