Strategies for building a global healthcare biotechnology company
James A Geraghty
DOI:https://doi.org/10.5912/jcb43
Abstract:
This paper looks at the challenges, opportunities and strategies involved in building a global biotechnology company. There is no single global strategy that will answer all companies' needs; instead strategies will be dictated by the individual business development plans of a company, its products and its values.
Keywords:global ,international ,strategy ,en ,