Jane Gregory

DOI:https://doi.org/10.5912/jcb73


Abstract:

Public acceptance of the products of biotechnology is an important issue for the industry. This paper looks at relevant academic and policy developments in the field of public understanding of science, which considers the role of science in the public sphere. It traces the interaction of scientists, social scientists and the public in the move from early 'deficit' conceptions of public understanding to more recent positions in which the public are seen as active participants in a variety of contexts for science. These newer conceptualisations could usefully contribute to the biotechnology industry's ongoing task of establishing constructive relations with its various publics.

Keywords:science ,public ,media ,risk ,trust ,en ,