Special Issue: Connecting Product Innovation Management and Marketing Editorial Vol.14 No. 3 (2008) Connecting product innovation management and marketing Leyland Pitt   Article Vol.14 No. 3 (2008) New pharmaceutical product development: Barriers to overcome and opportunities to exploit Nic S Terblanche The pharmaceutical industry experienced an unprecedented rate of increase in the cost of developing new drugs while the number of new drugs that were approved and accep Article Vol.14 No. 3 (2008) The biotechnology and marketing interface: Functional integration using mechanistic and holographic responses to environmental turbulence Pierre Berthon This paper serves to specify and ground research into interfunctional integration in a wider theoretical context with particular reference to the interaction between te Article Vol.14 No. 3 (2008) Anticipating and managing the challenges of biotechnology marketing Heidi Rajamäki Biotechnology companies are facing the reality that greater emphasis must be placed on delivering products to markets as companies become increasingly evaluated on thei Article Vol.14 No. 3 (2008) A comparison of R&D indicators for the Vancouver biotechnology cluster Monica Salazar The basis of this paper is to go beyond abstract definitions of what a cluster is, and look at a variety of measurable indicators, to see which can demonstrate the pres Article Vol.14 No. 3 (2008) Using brand personality to assess whether biotechnology firms are saying the right things to their network Lisa Papania Through their websites, biotechnology firms communicate information about themselves and their products to other members of their networks. These networks are made up o Article Vol.14 No. 3 (2008) Remembering Epimetheus: Biotechnologies and the market Pierre Berthon We all remember Prometheus (forethought, projection), but he makes little sense without his counterpart and brother Epimetheus (afterthought, reflection). Our stance to Article Vol.14 No. 3 (2008) Networks of dedicated biotechnology and service firms in Vancouver Martin J Bliemel Survival and growth of firms depends on their relationships to other organisations, including key suppliers, customers, supporters and competitors. This study compares
