Innovative Approaches to Visual Communication Design for Biotechnological Products in the New Media Era

Abstract

Effective visual information communication in web interface design plays a pivotal role in enhancing user engagement and promoting biotechnological innovations, particularly in the dissemination of scientific knowledge and public welfare initiatives. This study explores the scientificity and effectiveness of visual communication in web design by integrating principles from human cognitive psychology, visual communication theory, and user experience design. The analysis focuses on three key dimensions: the scientific nature of user acceptance processes, the effectiveness of web composition element arrangement, and the creation of a natural user experience. A user model was developed based on comprehensive user research and applied to the "Butterfly Shadow" web design project; a public welfare platform aimed at raising awareness about endangered butterfly species. The study involved 176 users, with findings indicating that while the majority preferred digital platforms for information access, only 56.5% engaged with content related to endangered animal protection. The final web information architecture and interface design were refined according to established web design principles, resulting in a user-centric model tailored for biotechnological and ecological awareness campaigns. This research highlights the potential of scientifically grounded visual communication strategies to improve user engagement, thereby supporting the commercialization and public understanding of biotechnological advancements in the digital era.