Digital Transformation of Intangible Heritage: Innovative Strategies for Preserving Traditional Culture in Digital Media

Abstract

In the context of global digitization, preserving the ideological core and essential values of traditional culture poses a significant challenge and an opportunity. This paper explores how new technologies and contemporary aesthetics can rejuvenate traditional cultures, making them more accessible and relatable to modern audiences. It emphasizes the critical role of digital technologies in safeguarding national cultural heritage, with a particular focus on computer advancements, graphic and image processing, and virtual reality technologies. Key digital processing technologies such as 3D laser scanning, point cloud data processing, and the creation of 3D color models are discussed as effective tools for the digital preservation and revitalization of cultural heritage. These technologies not only aid in conservation efforts but also enable the vibrant portrayal of cultural heritage, allowing it to resonate deeply with the public and facilitating its understanding and transmission across generations. The paper also compares international approaches to digital cultural heritage preservation, illustrating the global trend towards digitization as a strategy for cultural sustainability. By leveraging digital media arts, this study advocates for a deep exploration of traditional cultural symbols and expressions, innovating within them to reflect contemporary relevance and appeal to diverse educational backgrounds. This approach ensures that the rich and enduring culture of the nation not only survives but thrives in the digital age, illustrating its perpetual youth and magnificence.