Consumer Psychology Dynamics in Live Streaming E-Commerce: Biotechnological Perspectives in the Network Economy

Abstract

Live streaming e-commerce has emerged as a transformative online marketing strategy, significantly influencing consumer psychology and purchasing behavior in the network economy. Since its inception in 2016, live streaming e-commerce has experienced rapid growth, particularly during the COVID-19 pandemic, where it became a vital channel for market expansion and commodity circulation. This phenomenon has not only reshaped consumer engagement but also contributed to the broader socio-economic development of the digital economy. To harness its full potential, it is essential to explore the underlying psychological, physiological, and behavioral factors driving consumer decisions in live streaming environments. Moreover, understanding the pathways to enhance consumer purchasing power while addressing the risks associated with unethical purchasing behaviors is crucial for sustainable growth. From a commercial biotechnology perspective, live streaming e-commerce presents unique opportunities to revolutionize how biotechnological products are marketed and consumed. The integration of real-time consumer data, facilitated by live streaming platforms, can provide insights into consumer preferences, enabling the development of personalized biotechnological solutions tailored to individual health, wellness, and lifestyle needs. Additionally, leveraging intelligent analysis and data-driven strategies in live streaming e-commerce can enhance targeted marketing, improve consumer trust, and foster innovation in biotechnology commercialization. This paper examines the influence of live streaming e-commerce on consumer psychology, highlights the potential for personalized marketing strategies in the digital era, and explores how these advancements can drive growth and innovation in the commercial biotechnology sector.