The impact of entrepreneurial orientation and operand resources on customer performance of biotechnology firms: moderating role of learning orientation.

Abstract

This article presents the factors of entrepreneurial orientation, operand resources, and learning orientation in a new light where the factors were interlinked with customer performance of USA’s biotechnology firm’s customer performance.  Specifically, the moderation of learning orientation between OPR, EO, and CP was a novel approach as few studies have considered these linkages. The study was carried out within the biotechnology sector of USA and data was collected from upper management who had decisive roles in development of policies and processes of their organizations. A structured questionnaire was used by the researcher to collect data from 262 employees and SPSS was used to analyze the causal linkages among the data. The findings indicated that OPR and EO are functional for improved CP. Also, the presence of LO within the management results in increased CP, however the interaction of EO and LO was negative. The practical, theoretical, and managerial implication of the study were discussed along with the limitations and future directions of the study.