Integrating Digital Health Technologies in University Career Guidance: A Biotechnological Approach to Educating Future Professionals

Abstract

This paper explores the transformative potential of digital health and digital marketing concepts underpinned by advanced information technologies in university career guidance programs. It emphasizes the integration of mental health frameworks within these programs, aligning digital innovations with educational strategies to enhance student outcomes. The study assesses the integration of theoretical teaching, practical training, and extracurricular activities in career guidance courses, aimed at improving students' attitudes towards employment, knowledge, and skills. The effectiveness of these digitally-enhanced career guidance programs is evaluated through a two-pronged analysis: students' satisfaction with the career guidance offered and the factors influencing their employment outcomes. Notably, the incorporation of mental health content within the career guidance curriculum significantly boosted students' confidence in employment prospects, from 65.46% before the course to 79.65% post-course. This research highlights the significant impact of integrating digital health concepts into career guidance, suggesting a robust model for enhancing psychological preparation and employment readiness among university students.