Exploring the Biological Underpinnings of Aesthetic Responses to Folk Art: A Biotechnological Perspective

Abstract

This study explores the biological aspects of folk-art transmission from an aesthetic perspective, drawing parallels between the dissemination of cultural and biological genes. Introducing the concept of 'cultural genes,' this paper outlines their similarities to biological genes, such as their mechanisms of transfer and inherent variability, while also highlighting unique attributes including externality, multidimensionality, interactivity, and intangibility. Further, this research proposes a novel approach to the biological transmission of folk art by identifying and targeting susceptible audiences, analogous to strategies used in epidemiology for spreading beneficial biological traits. This method focuses on enhancing the receptivity and engagement of audiences with folk art, thereby optimizing communication strategies. The effectiveness of these communication strategies was quantitatively assessed using specific indicators of communication impact. Results from this evaluation show that average indicator values were close to 4, with standard deviations around 1, suggesting a strong communication impact. Remarkably, following a 10-month targeted communication campaign, there was a 25-fold increase in the willingness of international audiences to visit folk art exhibitions. This paper underscores the potential of applying biotechnological approaches to cultural communication, specifically in enhancing the dissemination and appreciation of folk art. By focusing on susceptible populations, similar to approaches in biological studies, the efficacy of folk-art communication can be significantly improved, thereby increasing global engagement and appreciation.