Identifying the role played by technology, innovation, and entrepreneurship in enabling the marketing performance of biotechnology firms in the USA

Authors

  • Takao Hashimoto Mass Spectrometry and Proteomics Facility, Johns Hopkins Medical Institute, Baltimore, Maryland, USA
  • Harnish Mukesh Department of Mechanical & Aerospace Engineering, University of California, Los Angeles, California, USA

DOI:

https://doi.org/10.5912/jcb2102

Abstract

The purpose of the study was to investigate the impact of three factors, innovation (IN), entrepreneurship (ENT), technology (TECH) on marketing performance (MP) of biotech firms in the United States. Data was obtained through survey distribution and non-probability sampling.  A final sample of 262 respondents was utilized to empirically test the hypotheses via SPSS. The findings of the study revealed that TECH has a significant and positive relationship with MP. In contrast, the linear impact of ENT on MP was insignificant. The association between in and TECH was found to be positive and significant. It was concluded that technology and innovation can improve business processes and performance. The findings are useful for practitioners and policy makers to emphasize on technological-based innovation that are required in the dynamic biotechnology industry. Future research can incorporate qualitative data to strengthen the associations of the variables further.

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Published

2023-10-11

Issue

Vol. 28 No. 3 (2023): Volume 28, Issue 3 2023

Section

Article