Strategies for building a global healthcare biotechnology company
DOI:
https://doi.org/10.5912/jcb43Keywords:
global, international, strategyAbstract
This paper looks at the challenges, opportunities and strategies involved in building a global biotechnology company. There is no single global strategy that will answer all companies' needs; instead strategies will be dictated by the individual business development plans of a company, its products and its values.
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