Forecasting new product revenues

Authors

  • Lisa McIntyre

DOI:

https://doi.org/10.5912/jcb445

Keywords:

costs, customer base, investments, product, revenue forecasts

Abstract

This paper discusses real-life experiences in developing revenue forecasts for biopharmaceutical clients. The importance of forecasts based on emerging information about the product, market conditions and the competitive landscape is emphasised.

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Issue

Vol. 8 No. 4 (2002)

Section

Article