The University of Colorado Certificate Program in Bioinnovation and Entrepreneurship: An interdisciplinary, cross-campus model

Authors

  • Madhavan Parthasarathy University of Colorado Denver
  • David Forlani University of Colorado Denver
  • Arlen Meyers University of Colorado Denver, School of Medicine

DOI:

https://doi.org/10.5912/jcb468

Keywords:

Bioentrepreneurship, bioinnovation, entrepreneurship, Bard center, University of Colorado

Abstract

In keeping with an emerging literature on the role of business education in the development of entrepreneurially-intentioned biotechnologists, this paper describes the actions and experiences of an entrepreneurship program that began in the late 1990’s. Along the way it illustrates how a business-centric approach can shift the budding entrepreneur’s perspective from a product to a market orientation when considering an innovation’s commercialization. While the developmental timeline and specific stages of the adoption process for biotechnology-based products vary from traditional consumer or industrial products, there many similarities, foremost is the notion that to be successful the market must perceive significant advantage to the new offering. Lastly, this paper provides thoughts on potentially profitable areas for program expansion and new foci, especially regarding the globalization of biotechnology innovation and international opportunities.

Author Biographies

  • Madhavan Parthasarathy, University of Colorado Denver
    Madhavan Parthasarathy, (Ph.D. University of Nebraska-Lincoln) is an associate professor of marketing and entrepreneurship at the University of Colorado Denver and is also the director of the entrepreneurship program. His research interests lie in the area of switching and discontinuance behavior (including bioentrepreneurship program diffusion) and the diffusion of new products. He has published in such journals as Information Systems Research, Inernational Marketing Review, and the Journal of the Academy of Marketing Science.
  • David Forlani, University of Colorado Denver
    Dr. David Forlani teaches courses that focus on the planning and implementation of marketing programs, especially as they relate to new market opportunities. He has taught the following courses at the University of Colorado Denver: Marketing Management, Marketing Research, Marketing Strategy, and Strategic Marketing Relationships.

    Dr. Forlani's interest in the new business creation processes has strongly influenced both his instructional preferences and his academic research program. His research activities focus on understanding the impact of individual differences and contextual factors on the risk taking behaviors of managers who make new business creation decisions. His articles have appeared in The Journal of Behavioral Decision Making, The Journal of Business Venturing, The Journal of Product Innovation Management, Psychology & Marketing, and other journals.

    Dr. Forlani holds a PhD in Business from the University of Minnesota, an MBA with a focus on Marketing Strategy from Tulane University, New Orleans, Louisiana, and an undergraduate degree in Finance from the University of Florida.

  • Arlen Meyers, University of Colorado Denver, School of Medicine
    Arlen D Meyers, MD, MBA is Professor of Otolaryngology, Dentistry and Engineering at the University of Colorado Denver Anschutz Medical Campus. He is an award winning researcher, clinician and educator and is the founder and CEO of the Society of Physician Entrepreneurs . In addition, he is the Director of the Bioinnovation and Entrepreneurship Program at the University of Colorado Denver School of Medicine Graduate School.

    Dr. Meyers is a Fulbright Scholar, a Harvard-Macy Fellow and a National Library of Medicine Fellow . He is a serial bioentrepreneur and a consultant to several life science companies. Dr. Meyers was named one of the 100 Most Influential Physician Executives of 2010 by Modern Healthcare.

References

Meyers, A. D. and Hurley, P., (2008) Bioentrepreneurship education programmes in the United States. Journal of Commercial Biotechnology 14 (1): 1-12.

York, A. S.; McCarthy, K. A. and Darnold, T.C., (2009) Teaming in biotechnology commercialisation: the diversity-performance connection and how university programmes can make a difference. Journal of Commercial Biotechnology 15 (1): 3-11.

Brown, J. T. and Kant, A. C., (2009) Creating bioentrepreneurs: how graduate student organisations foster science entrepreneurship,†Journal of Commercial Biotechnology, 15 (2), 125-35.

Allan, L., Kistler, J., Lowe, C.; Dunn, W., McGovern, C., and Whitcher, G., (2009) Bioscience enterprise: post graduate education at Cambridge and Auckland. Journal of Commercial Biotechnology 15 (3): 257-71.

Back, S. M. (2009) The bioentrepreneurship MBA: options for mid-tier business schools. Journal of Commercial Biotechnology 15 (2): 183-93.

http://www.colorado.gov/cs/Satellite/OEDIT/OEDIT/1167928387010

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Published

2012-01-01

Issue

Vol. 18 No. 1 (2012)

Section

From the Classroom