Strategies for collaboration agreements focusing on innovation

Authors

  • Pamela Cox Marshall, Gerstein & Borun LLP

DOI:

https://doi.org/10.5912/jcb472

Keywords:

collaboration, IP agreement, innovation

Abstract

Collaborations focusing on innovation are often born with the conception of a technology, typically as a result of one side’s research effort. Collaborations for innovation can also be made through a deliberate process of identifying strategic synergies that should, with appropriate incentives, lead to jointly created technology in the selected area of interest.
The predominant factors motivating the parties to collaborate will heavily influence the agreement structure selected to support the collaboration. If a specific technology was “born†prior to the collaboration, the parties will most likely memorialize their collaboration in an agreement specific to the joint development and commercialization for that technology. In contrast, when the parties are entering the collaboration to stimulate innovation, the agreement is often structured as a master agreement.
Regardless of the agreement structure, there are two keys to a successful collaboration for innovation: (1) effective communication; and (2) balancing incentives.

Author Biography

Pamela Cox, Marshall, Gerstein & Borun LLP

is Partner and Chair of the IP Transactions Practice at Marshall, Gerstein & Borun LLP, and concentrates on intellectual property transactions and counseling related to intellectual property protection and transfer for clients ranging from multinational corporations to non-profit institutions. As a patent attorney who has managed intellectual property portfolios in-house and at her law firm, Ms. Cox understands her clients’ intellectual property and agreement needs, and remains passionately engaged until achieving their strategic objectives. Ms. Cox received her J.D. from the University of Notre Dame School of Law, holds a B.S. in biology with a concentration in microbiology from Indiana University and is admitted to practice law in the state of Illinois and before the United States Patent and Trademark Office. She is a Certified Licensing Professional™ (CLP), a credential issued by the Licensing Executives Society (LES) (USA and Canada), Inc.

Published

2012-01-01

Issue

Section

From the Boardroom