The Pitch to Investors and Partners

Abstract

This article covers the essentials of constructing and delivering a “pitch†of a business opportunity to potential investors or corporate partners.  We advocate constructing an effective pitch first and then using that as a guide to prepare your business plan.  The content of the pitch itself as described herein in effect comprises the elements to be incorporated into a business plan as a more comprehensive documentation of the business.  Therefore, focusing efforts on creating and delivering the components of a compelling pitch will provide the essence of what you will then need to put into prose as a business plan.  So, our mantra is “pitch then planâ€, i. e. don’t waste your time writing prose until you know what you need to write.  Furthermore plans change many times between the first writing and successful implementation.