Artistic Color in Aesthetic Design: A Strategic Approach to Bio-entrepreneurship and Commercialization

Bin Wu
School of civil and architectural engineering, Liming Vocational University, Quanzhou, Fujian, China, 362000

DOI:https://doi.org/10.5912/jcb1209

Abstract:

This paper delves into the critical role of visual style and artistic color in the burgeoning field of bio-entrepreneurship, emphasizing its impact on the development and commercialization of biotechnology products. Originating from the Greek term 'aesthesis,' aesthetics in visual art plays a pivotal role in defining the appeal and functionality of biotech products and interfaces. The application of artistic color principles is not just an artistic endeavor but a strategic tool in enhancing the user experience in Human-Computer Interaction (HCI), particularly in biotechnology applications. We explore the evolution of visual style in HCI, its current significance in bio-entrepreneurship, and propose future research directions that blend art and science. The effective use of art colors is crucial in presenting exceptional visual effects, especially in the context of biotechnology where visual representation can influence user perception and acceptance. Reflecting on the challenges faced by the animation industry in China, we draw parallels to the bio-entrepreneurial sector. Just as the animation industry requires a synergy of modern technology and traditional cultural elements, bio-entrepreneurship demands a similar integration. This paper emphasizes the importance of thorough cultural and artistic research in reviving and differentiating biotechnological products in a global market. Additionally, we delve into computational aesthetics, an interdisciplinary field bridging science and art. This includes aesthetic computation and evaluation, as well as generative art techniques. These methodologies are not only applicable in artistic domains but are increasingly relevant in designing biotechnological products. The computational analysis of aesthetics aids in evaluating and producing designs that are not only functional but also visually appealing. In conclusion, the paper proposes a novel design generation approach for bio-entrepreneurial products, integrating aesthetic evaluations and generative art techniques. This approach underscores the importance of artistic color and visual style in the commercial success and user engagement of biotechnology products, paving the way for a more holistic and interdisciplinary approach in bio-entrepreneurship.