Multi-angle analysis of bio commercial technology in digital media and its application in marketing management

Yan Long
Automobile Institute, Hangzhou Vocational & Technical College, Hangzhou, 310018, China
Hongshan Zhao
Automobile Institute, Hangzhou Vocational & Technical College, Hangzhou, 310018, China

DOI:https://doi.org/10.5912/jcb1032

Abstract:

With the rapid development and popularization of the global Internet, the world has become a public information platform. In front of today's fourth media, the Internet, some traditional media have not finished their own transformation. Web2.0 has triggered another new media revolution. With the emergence of microblog, blog and other media carriers, the era of we media has emerged. We media not only provides a platform for individuals to play, but also puts forward a new direction for the marketing development of small and medium-sized enterprises. Through the research on the application of new media in marketing, and in-depth analysis of its advantages and disadvantages, as well as some problems existing in the marketing of enterprises using new media, and puts forward practical suggestions and solutions to these problems, this is conducive to the development of China's new media marketing industry in a positive direction. Because of the tremendous growth in the usage of corporate social media marketing, there is a lot of information available on how social media affects organizations. Businesses have been forced to reevaluate their digital marketing strategy due to the rapid advancement and adaption of technology. The purpose of this paper is to examine social media marketing critically and to determine why it has been so successful. To that end, the paper will explore the models and frameworks that enable big and small business social media strategies. Readers will get an understanding of why this study is necessary, as well as a background on current changes in the industry and research circles, by reading this piece. Businesses currently work in a completely new manner because of the fast advancement of technology and the availability of such equipment at low rates. The Internet is being utilized by millions of people right now, and as a result, communication has undergone a paradigm change as a result of these technologies. More and more, a company's reputation and visibility in a market are influenced by bio commercial technology and "social media."