The evolving concept of value add in university commercialisation

Alison F Campbell

DOI:https://doi.org/10.5912/jcb135

Abstract:

Universities have been challenged to assess what value creation means to them against a complex backdrop of changing markets and funding priorities. In response, universities and their partners are creating new paradigms in value creation. This paper seeks to demonstrate and to celebrate the flexibility and cutting-edge approaches that have been adopted within the UK university sector.

Keywords:commercialisation ,technology transfer ,value add ,business development ,investment ,en ,