Yao Duan
Universiti Teknologi Malaysia Johor Bahru, Johor Bahru 81310, Johor, Malaysia

DOI:https://doi.org/10.5912/jcb1657


Abstract:

With the evolving dynamics of globalization, our understanding of international experience has expanded beyond traditional concepts of studying abroad and direct communication with foreigners. In the modern era, international experience increasingly encompasses online interactions, exposure to global media, and participation in virtual cross-cultural exchanges. This shift reflects the growing significance of cultural industries in national economies, where cultural intellectual capital has become a crucial strategic resource for organizations seeking sustainable competitive advantages and enhanced enterprise value. This paper explores the relationship between cultural intelligence and international experience from a cross-cultural perspective, utilizing biotechnological insights to deepen our understanding of this correlation. By examining how international experiences—whether physical or virtual—contribute to the development of cultural intelligence and cross-cultural competence, the study offers new insights into how biotechnological tools can enhance the measurement and cultivation of these skills. The findings have significant implications for the cultural industry, highlighting the role of biotechnologically informed strategies in fostering global cultural competence and supporting the strategic goals of organizations in the increasingly interconnected world.