Commercial Innovation: Interactive Biotechnology Advertising Model Based on Big Data and VR Technology

Liang Di
School of Jilin Animation Institute (JAI), Changchun, 130013, China

DOI:https://doi.org/10.5912//jcb2504

Abstract:

Interactive advertising, a novel form of advertising, has emerged to meet these new demands. Based on big data and VR technology, this paper explores the commercial innovation of interactive advertising modes tailored to the biotechnology industry. The research shows that the average percentage of people who occasionally engage with or participate in interactive advertisements is approximately 42.39%, while the average percentage of individuals who frequently engage with such advertisements is about 23.38%. The average percentage of daily engagement with interactive advertisements and those with almost no interaction stands at about 8.22% and 19.72%, respectively. It is evident that occasional and frequent engagement accounts for a higher proportion. The application of big data and VR technology in interactive biotechnology advertising drives the rationalization of the advertising structure in the biotechnology sector. Furthermore, the technological innovation facilitated by big data enhances the overall structure and competitiveness of biotechnology advertising, paving the way for more immersive and targeted communication with audiences.