The only things that endure are quality and integrity. Thus, if revenue was our main concern, we would decrease our rejection rate of approximately 80% and accept more and more of the submissions that come our way – a practice that may in fact occur in the world of pay-to-print, open-access publication (eg, http://www.theguardian.com/higher-education-network/2013/oct/04/open-access-journals-fake-paper and http://www.nature.com/news/sham-journals-scam-authors-1.12681).