JCB, Volume 24, Number 1, 2018 Special Section Vol.24 No. 1 (2018) The Business of Commercialization and Innovation Arthur A Boni We focus on the processes and strategies utilized by entrepreneurs to commercialize new technologies, thereby creating significant change and value in new, or existing markets, i.e. innovati Special Section Vol.24 No. 1 (2018) Bridging Theory and Practice for Commercialization and Innovation – a Market-Centered Perspective for Cross- Industry Applications Arthur A Boni Growth thru innovation is a stated goal of organizations ranging from startups to growth companies and to mature, well-established Fortune 500 companies. Different forms of innovation may be Special Section Vol.24 No. 1 (2018) Innovation Practices in Biopharma, MedTech, and Digital Medicine Arthur A Boni Section two applies the principles presented and summarized in Section One to the production side of the healthcare industry, and consists of 7 chapters (or contributed articles). Our focus Special Section Vol.24 No. 1 (2018) Innovation Challenges and Opportunities in Biopharma, MedTech, Digital Medicine, and Their Emerging Convergence: User & Patient Centric Applications in the “Pharma 3.0 Business Model Paradigm” Arthur A Boni In the first section of this monograph, titled “Bridging Theory and Practice for Commercialization and Innovation – a market-centered perspective for cross-industry applications”, we o Special Section Vol.24 No. 1 (2018) The R&D Marketing Interface in Biopharma and MedTech Thani Jambulingam This article highlights the importance of building a marketing led cross-functional team that integrates the R&D, and commercialization process in an early stage Biopharma and MedTech co Special Section Vol.24 No. 1 (2018) Design Thinking at Daedalus Matt Beale Developing solutions for biopharma/medtech/digital medicine products and services requires a cross-disciplinary team to engage a broad section of the healthcare ecosystem. Unlike technology Special Section Vol.24 No. 1 (2018) Service Design for Delivery of User Centered Products and Services in Healthcare Sarah Marie Foley In the broader context of healthcare, hospitals have begun to adopt Service Design to understand and improve the patient experience.1 The patient experience has increasingly become more i Special Section Vol.24 No. 1 (2018) Innovation and Commercialization Strategies for Three-Dimensional- Bioprinting Technology: a Lean Business Model Perspective Prakash C Thakur We examine and analyze the elements important for developing a commercialization strategy for an emerging technology of great relevance to biopharma: three-dimensional bio-printing (3DBP). W Special Section Vol.24 No. 1 (2018) MEDRAD Innovation Journey - from start-up to Industry Standard: Mountain Climbing, Spelunking, Over the Horizon Home Runs, and creating a “DC-3 Effect” Arthur E Uber Medrad was a pioneer and is now a current leader in the medical imaging industry; which, after acquisition is now part of Bayer Radiology. In this case study, we describe the customer, user, Special Section Vol.24 No. 1 (2018) Moleculera Labs Story: Lessons in a Capital Efficient Start-Up Craig Shimasaki This case study focuses on Moleculera Labs, an emerging biotechnology R&D company developing clinical diagnostics and identifying new therapeutic targets. This article covers commerciali
