JCB, Volume 25, Number 2, 2020 Article Vol.25 No. 2 (2020) Using Real Options to Estimate the Pre-commercialisation Value of a Drought Tolerant Wheat Trait Katherine Wynn Uncertainty, sunk investment costs and managerial flexibility means standard investment budgeting methods such as net present value are ineffective and undervalue risky investments. Real Article Vol.25 No. 2 (2020) Bioenterprise Media Strategy 2020: Social Media, Mainstream Coverage, and a New Model of Trust Moira A. Gunn In 2012 and 2016, the first two strategic science-business media models were published (SBBMM 1.0 and 2.0). Since that time, there have been significant changes both to the media landscap Article Vol.25 No. 2 (2020) Post Financial Crisis Transaction Trends of U.S. Biotechnology Firms David R Williams Transactions announcements can signal the health of an industry. This article examines all biotechnology transaction announcements occurring in the U.S. between 2010 and 2017. A baseline Case Study Vol.25 No. 2 (2020) Loss of Control of a Biosimilar Joint Venture and Remeasurement at Fair Value Jennifer Jae-Young Kim Samsung BioLogics recognized a big valuation gain when it lost control over a biosimilar joint venture. The investment community expressed concerns about the revaluation gain because the From the Boardroom Vol.25 No. 2 (2020) Industry drug development portfolio forecasting: productivity, risk, innovation, sustainability Vladimir Shnaydman Multiple factors may affect industry performance, risk, innovation and sustainability in coming years such as long-term economic trends, patents expiration, demographic shifts, and regula Original Article Vol.25 No. 2 (2020) Application of Deep Learning and Speech Recognition Technology for Pedestrian Face Recognition in health sectors Shuang Shi Aiming at the problems of traditional face recognition methods, this paper proposes the application of deep learning and speech recognition technology in pedestrian face recognition. Firs Original Article Vol.25 No. 2 (2020) Research on Music Style Classification and health care Based on Neural Network Liya Xu The current music style classification method is based on high-dimensional feature matrix, which has the problem of large space cost and low classification accuracy. In view of the above Original Article Vol.25 No. 2 (2020) Evaluation method of urban residential environment satisfaction and urban health care based on AI based technology Baichuan Xia Urban environmental satisfaction has increasingly become an important indicator to measure people's livelihood. Residents' satisfaction with urban environment involves many variables rela Original Article Vol.25 No. 2 (2020) Design of distance education system for digital media online course based on improved genetic algorithm Wenyi Xu The distance teaching of digital media network course under the network environment can improve the pertinence of teaching and the sharing of teaching resources. On this basis, a distance Original Article Vol.25 No. 2 (2020) Design of near field noise reduction system for printing press based on Noise Recognition Technology Zhou Xiaorong The near-field noise reduction system of printing press is designed based on the correlation principle of noise signal generation, the characteristics of noise signal and the algorithm of